Client Overview
Our client had a TikTok Shop account that was struggling with stagnant sales. Despite having a variety of products listed, the account was not generating revenue. They sought our expertise to revitalize the account and turn it into a profitable sales channel.
Challenges
The primary issues included:
- A dormant account with little to no sales activity.
- Ineffective product listings that lacked competitive pricing strategies.
- No variation or strategic offers to attract a diverse customer base.
Our Approach
- Creation of Listings with Multiple Offers
- We analyzed the existing product catalog and identified opportunities for creating listings with multiple offers.
- These offers included different bundle options, varying quantities, and promotional discounts to appeal to a broader audience.
- Strategic Pricing Adjustments
- Developed a pricing strategy that introduced slight variations across listings.
- This allowed us to test price sensitivity and identify the optimal price points for driving conversions.
- Content Optimization
- Enhanced product titles, descriptions, and images to make the listings more attractive and informative.
- Used engaging language and visuals to highlight the unique selling points of each product.
- Promotion and Visibility Boost
- Leveraged TikTok’s built-in promotion tools to enhance visibility for the newly optimized listings.
OUR RESULTS:
Our efforts successfully transformed the dormant account into a revenue-generating platform:
- Sales increased significantly, turning the “dead” account into an active one.
- Revenue from the TikTok Shop grew consistently, driven by the new offers and pricing strategies.
- The introduction of multiple offers allowed the client to capture a wider audience, leading to sustained growth.
- Amazon Private Label
- PPC Management
- TikTok Shop
- Amazon Wholesale
- Ecommerce
- Shopify
Category
Tiktok Shop
Marketplace
UK, USA & Canada
Working from
March 20, 2023
