Client Overview
An Amazon wholesale seller with a diverse product catalog faced challenges in scaling their revenue. Despite having a solid account sales history, they struggled to achieve maximum buy box ownership and fully leverage their account’s potential.
Challenges
- Inconsistent buy box ownership due to pricing competition.
- Underutilized account feedback, affecting credibility.
- Lack of advanced strategies to capitalize on sales history and boost revenue.
- Minimal PPC utilization, limiting product visibility.
Our Approach
- Advanced Product Sourcing Strategy
- Focused on replenishable products with consistent demand.
- Partnered with reliable distributors to secure competitive pricing and exclusive deals.
- Dynamic Pricing and Buy Box Tactics
- Implemented automated repricing tools to adjust prices dynamically and win the buy box more frequently.
- Monitored competitor behavior to maintain a competitive edge.
- Feedback Management
- Actively requested feedback from satisfied customers to enhance the account’s reputation.
- Addressed negative feedback promptly, ensuring a strong overall rating.
- Sales History Leveraging
- Highlighted the account’s robust sales performance to negotiate better terms with suppliers.
- Used sales data to forecast trends and stock high-performing items during peak seasons.
- PPC Campaign Expansion
- Introduced Sponsored Brand Ads to complement existing Sponsored Product campaigns.
OUR RESULTS:
- Boosted buy box ownership to 85%, achieving consistent sales growth.
- Monthly revenue surged from $20,000 to $50,000, a 150% increase.
- Secured exclusive deals with distributors, improving profit margins.
- Enhanced account feedback score, making the client a trusted seller in their category.
- Increased visibility through expanded PPC campaigns, with a 30% reduction in ACOS.
- Amazon Private Label
- PPC Management
- TikTok Shop
- Amazon Wholesale
- Ecommerce
- Shopify
Category
Amazon Wholesale
Marketplace
UK, USA & Canada
Working from
June 25, 2023
