Client Overview
Our client, an Amazon wholesale seller, struggled to identify profitable products and achieve consistent buy box ownership. Despite running PPC campaigns, they faced challenges in boosting revenue and sales due to intense competition.
Challenges
- Difficulty in finding high-demand, low-competition products.
- Limited buy box ownership, resulting in reduced sales opportunities.
- PPC campaigns were underperforming, leading to wasted ad spend.
- Lack of a structured strategy to leverage account feedback and sales history.
Our Approach
- Product Hunting with Data Analysis
- Used tools like Keepa, Helium 10, and Jungle Scout to identify profitable products with high demand and stable price points.
- Focused on products with fewer sellers competing for the buy box to maximize profitability.
- Buy Box Optimization
- Monitored pricing strategies to ensure competitiveness while maintaining profit margins.
- Adjusted inventory levels to improve availability and reduce out-of-stock risks, enhancing buy box eligibility.
- Targeted PPC Campaigns
- Launched strategic PPC campaigns targeting long-tail and low-competition keywords.
- Utilized Sponsored Product Ads to focus on the most profitable listings.
- Monitored campaign performance and adjusted bids to optimize ACOS.
- Leveraging Account Feedback and Sales History
- Encouraged satisfied customers to leave positive feedback, enhancing the account’s credibility.
- Highlighted the account’s strong sales history in communications with distributors to secure better deals.
OUR RESULTS:
- Identified and sourced 7 profitable products, increasing the client’s catalog diversity.
- Improved buy box ownership to 70%, significantly boosting sales opportunities.
- Monthly revenue grew by 40%, driven by a combination of optimized listings and PPC campaigns.
- Reduced ACOS by 25%, ensuring higher profitability from advertising efforts.
- Amazon Private Label
- PPC Management
- TikTok Shop
- Amazon Wholesale
- Ecommerce
- Shopify
Category
Amazon Wholesale
Marketplace
UK, USA & Canada
Working from
February 1, 2024
