Client Overview
Our client approached us with a TikTok Shop account that was underperforming. Despite having a variety of products listed, the sales were far below their expectations. They sought our expertise to audit their account and implement strategies to achieve their sales goals.
Challenges
The primary issues we identified during the audit included:
- Unoptimized product listings, resulting in low visibility and engagement.
- Ineffective pricing strategies, making the products less competitive.
- Lack of promotional strategies such as coupons and affiliate marketing to drive customer interest and conversions.
Our Approach
- Comprehensive Account Audit
- Conducted a detailed audit of the client’s TikTok Shop account to identify areas of improvement.
- Analyzed product listings, content quality, pricing strategies, and current promotional efforts.
- Product Relisting and Content Optimization
- Relisted products with fresh, optimized content that highlighted key features and benefits.
- Enhanced product titles, descriptions, and visuals to align with TikTok’s audience preferences.
- Strategic Pricing Adjustments
- Implemented competitive pricing strategies to appeal to the target audience while maintaining profitability.
- Coupon and Affiliate Marketing Integration
- Introduced coupon promotions to encourage purchases and drive customer loyalty.
- Partnered with TikTok affiliates to expand product reach and leverage influencer-driven sales.
- Performance Tracking and Adjustments
- Continuously monitored sales performance, refining strategies to maximize impact.
OUR RESULTS:
The strategic audit and optimization efforts led to remarkable outcomes:
- Sales increased 10x, exceeding the client’s initial goals.
- Improved listing visibility and customer engagement through optimized content.
- Affiliate marketing contributed to significant traffic and conversions, establishing the brand’s presence on TikTok.
- Coupons drove repeat purchases and improved customer retention rates.
- Amazon Private Label
- PPC Management
- TikTok Shop
- Amazon Wholesale
- Ecommerce
- Shopify
Category
Tiktok Shop
Marketplace
UK, USA & Canada
Working from
January 10, 2023
