Client Overview
Our client faced challenges with a poorly optimized Amazon listing. Despite their efforts to advertise the product, it failed to perform due to fundamental issues with SEO, content optimization, and incorrect category placement.
Challenges
The main issues included:
- The product was listed in the wrong category, making it difficult for customers to find.
- The content was not SEO-friendly and lacked ranking potential.
- Ads were generating minimal returns because the incorrect category placement limited reach.
- The client’s total ad spend was inefficient, leading to wasted budget and poor ROI.
Our Approach
- Resolving Category Placement
- We identified the correct category for the product based on its features, customer search intent, and market trends.
- The category was updated to align with Amazon’s guidelines, ensuring improved discoverability.
- SEO-Focused Listing Optimization
- Conducted keyword research to identify high-performing, relevant keywords for the product niche.
- Rewrote the content, incorporating these keywords naturally to improve ranking in search results.
- Enhanced the title, bullet points, and product description to clearly communicate the product’s benefits and features.
- Ad Spend Reallocation
- Audited the existing advertising campaigns to identify inefficiencies and eliminate wasteful spending.
- Launched targeted campaigns designed to capitalize on the product’s corrected category placement and SEO improvements.
- Adjusted bids and budgets based on real-time data, maximizing ROI.
- Performance Monitoring and Adjustment
- Implemented a tracking system to monitor the product’s performance and ad effectiveness.
OUR RESULTS:
After resolving the category and SEO issues, the client experienced a dramatic turnaround:
- Sales increased from $15,000 to $29,000, representing a 93% growth.
- 30% boost in profitability, achieved by eliminating ad waste and optimizing campaigns
- Improved listing visibility, with organic ranking climbing significantly for targeted keywords.
- Amazon Private Label
- PPC Management
- TikTok Shop
- Amazon Wholesale
- Ecommerce
- Shopify
Category
Amazon Private Label
Marketplace
UK, USA & Canada
Working from
September 1, 2022
