Client Overview
Our client approached us with the goal of launching their product successfully on Amazon. They needed comprehensive support in optimizing their listing, enhancing visibility, and driving sales in a competitive marketplace.
Challenges
The client’s initial product listing lacked the key elements necessary for a competitive edge on Amazon. The main challenges included:
- A poorly optimized main image.
- Ineffective content copy with no targeted keywords.
- Absence of infographics to highlight key product features.
- Limited understanding of market trends and competitor pricing.
- No PPC strategy in place to drive initial traffic and sales.
- Missing A+ content and brand storytelling, which are vital for conversion optimization.
Our Approach
- Main Image Optimization
- We revamped the product’s main image to create a visually appealing and conversion-focused design.
- The new image showcased the product’s best features, ensuring compliance with Amazon’s guidelines.
- Content Copy and Keyword Integration
- We rewrote the content copy to resonate with the target audience, incorporating high-ranking keywords for improved search visibility.
- The updated copy highlighted the product’s unique selling points and benefits in a clear, engaging manner.
- Infographic Design
- Designed compelling infographics to visually communicate the product’s key features and advantages.
- These graphics were strategically placed to complement the content and enhance the customer experience.
- Market Analysis and Competitor Pricing
- Conducted thorough market research to understand current trends and competitor pricing strategies.
- Recommended an initial pricing strategy that positioned the product competitively without compromising profitability.
- Low-Budget PPC Campaign
- Developed a targeted PPC campaign, starting with a low budget to test performance.
- Gradually optimized campaigns based on data insights to improve ROI.
- A+ Content and Brand Story Creation
- Created engaging A+ Content and a captivating Brand Story to enhance the product page’s visual appeal and build trust with potential buyers.
- These elements improved customer retention and boosted overall sales.
- Comprehensive Feature Highlight
- Ensured all key product features were clearly presented in the listing, making it easy for customers to understand the value proposition.
OUR RESULTS:
Within weeks of implementing these strategies, the product achieved remarkable results:
- 30% increase in listing visibility due to optimized keywords and improved content.
- 20% higher click-through rates from the enhanced main image and infographics.
- 15% improvement in conversion rates, thanks to the compelling A+ Content and Brand Story.
- A profitable PPC campaign with a 20% ACOS (Advertising Cost of Sales).
- Consistent sales growth, enabling the product to rank within the top categories in its niche.
- Amazon Private Label
- PPC Management
- TikTok Shop
- Amazon Wholesale
- Ecommerce
- Shopify
Category
Amazon Private Label
Marketplace
UK, USA & Canada
Working from
May 15, 2023
